Item #:
64103315
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
92% of respondents would recommend this to a friend
Item #:
64103315
KYD 43
Price Details
Excluding Shipping & Custom charges ( Shipping and custom charges will be calculated on checkout )
*All items will import from US
0 ratings
Write a review
In stock
Imported from USA store
QTY:
Order now and get it around Friday, September 18
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
Our Top Logistics Partners
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan.
Fast
Shipping
Free
Return*
Secure Packaging
100% Original Products
PCI DSS Compliance
ISO 27001 Certified
Product Details
- Introduces students to the power of storytelling in brand communications
- Explains why and how storytelling works in today's digital-first media landscape
- Provides a process for creating effective brand stories in integrated marketing communications
- Emphasizes digital and social media perspectives in strategic planning and campaigns
- Covers new technologies in Web3 and their impact on brand communications
- Includes chapter outlines, test banks, slides, and other instructor resources
| Publisher | Rowman & Littlefield |
| Publication date | February 15, 2023 |
| Language | English |
| Print length | 320 pages |
| ISBN-10 | 1538176386 |
| ISBN-13 | 978-1538176382 |
| Item Weight | 1.45 pounds (660 grams) |
| Dimensions | 7 x 0.67 x 10 inches (17.8 x 1.7 x 25.4 cm) |
Product Description
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Have any Query? Chat with us
Customer Questions & Answers
-
Question:
Who is this text suitable for?
Answer: Undergraduate or graduate students and marketing communications professionals. -
Question:
What does the book cover?
Answer: It covers the power of storytelling, creating brand stories, digital-first integrated marketing communications, and new technologies in Web3. -
Question:
What resources are available for instructors?
Answer: Chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Marketing Editorial Review
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape is a book that aims to help businesses improve their marketing strategies by developing brand storytelling techniques. The book covers multiple topics, including advertising, public relations, and content marketing, to provide a holistic approach to brand storytelling. Customers have had mixed experiences with this product, with some receiving damaged and dismantled copies. However, others have praised the quality of the product and the value for money. Overall, Brand Storytelling seems to be a good resource for businesses wanting to improve their marketing strategies and to develop a strong brand narrative. However, potential customers should be aware that some copies may arrive damaged, and the book is not suitable for those looking for a quick fix to their marketing challenges.
Customer Reviews & Ratings
1 customers ratings
-
5 Star
100%
-
4 Star
0%
-
3 Star
0%
-
2 Star
0%
-
1 Star
0%
Review this product
Share your thoughts with other customers
Pros
- Offers a holistic approach to marketing
- Provides a valuable resource for businesses looking to develop brand storytelling techniques
- Good value for money
Cons
- Some customers received damaged copies
Platform Trust & Buyer Confidence
JG
Jazz
Verified buyer
“Easy to use and always helpful and sorts any issues I've had past and present”
1 September 2026 · via Trustpilot
EK
Emmanuel
Verified buyer
“I always receive support when I engage customer service. Overall my experience with UBUY has been top notch. Keep up the good work.”
31 August 2026 · via Trustpilot
F
fnd
Verified buyer
“The delivery was fast and the product came undamaged and authentic.”
29 August 2026 · via Trustpilot
LC
Leana
Verified buyer
“Ubuy is extremely efficient and to order online is an easy process. The verity of products to buy is really unlimited! My order was urgent and I got it on time. The products are great! Thank you Ubuy!”
25 August 2026 · via Trustpilot
HL
Hengo
Verified buyer
“Fast, convenient and cheap. Great store!”
27 August 2026 · via Trustpilot
Secure Checkout
Global Delivery
Easy Returns
Genuine Products
Product Price History
Important information
- Limitations : For products shipped internationally, please note that any manufacturer warranty may not be valid; manufacturer service options may not be available; product manuals, instructions, and safety warnings may not be in destination country languages; the products (and accompanying materials) may not be designed in accordance with destination country standards, specifications, and labeling requirements; and the products may not conform to destination country voltage and other electrical standards (requiring use of an adapter or converter if appropriate). The recipient is responsible for assuring that the product can be lawfully imported to the destination country. When ordering from Ubuy or its affiliates, the recipient is the importer of record and must comply with all laws and regulations of the destination country.
- Not all the products listed on Ubuy are for sale, as Ubuy is a global search engine. Products are subject to export/trade regulations.
KYD 43
Order now and get it around Friday, September 18
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
PCI DSS compliant and ISO 27001:2022 certified, with encrypted payments and full buyer protection on every order.
Our Top Logistics Partners
Fastest cross-border delivery
Features & Benefits
- Introduces students to the power of storytelling
- Outlines a process for creating effective brand stories
- Focuses on digital-first integrated marketing communications
- Includes case studies and examples
- Covers new technologies in Web3
- Provides instructor resources
Ubuy Assurance
Experience worry-free shopping with 100% original products, PCI DSS-compliant payment security, ISO 27001-certified data protection, the fastest cross-border delivery, free returns *, and secure packaging on every order.